Insight is a new denim collection that collaborates with the international brand Story. The collection encourages everyone to express themselves and be who they are - special and authentic, through denim pants with different shapes and colors.Insight is revealed with a special story campaign that presents users' feelings when wearing the jeans.
Guiding values - Uniqueness, Comfort and Authenticity
[Client]
personal project
[Role]
[Year]
2022
Insight
This project was made at Shenkar College as part of a branding course. The brief was to create a new denim collection for 'Story' and build a campaign for social media based on graphics and photography.
With my partner, we created 'Insight.'
A collection that celebrates who you are.
2022